Contemporary research methods and data analytics in the news industry /

Gibbs, William J.; McKendrick, Joseph

Contemporary research methods and data analytics in the news industry / - Hershey, PA, : Information Science Reference, 2015 - xxxv, 302 pages : illustrations ; includes index - Advances in media, entertainment, and the arts (AMEA) book series .

"This book highlights the research behind the innovations and emerging practices being implemented within the journalism industry by focusing on key topics in social media and video streaming as a new form of media communication for collecting information and drawing conclusions about the current and future state of print and digital news"--

9781466685802 - hbk


1. Journalism--Research.
2. Data mining.

PN4784.R38 / C66 2015

070.4/3