Essentials strategic management: the quest for competitive advantage

GAMBLE, J. E; PETERAF, M. A. & THOMPSON, A. A.

Essentials strategic management: the quest for competitive advantage - 7e. - New York: McGraw-Hill Education, 2021 - xxxviii, 426p. ills., includes index

9781260575668 - PB


1. Strategic planning. Business planning. Competition--3.Competition--2. Business planning