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Applied mass communication theory : a guide for media practitioners /

Rosenberry, Jack.

Applied mass communication theory : a guide for media practitioners / Jack Rosenberry, Lauren A. Vicker. - Boston : Pearson Allyn and Bacon, c2009. - xv, 291 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780205548736 (pbk.)

LCCN: 2007039583

Subjects--Topical Terms:
Mass media--Research.
Mass media--Philosophy.

LC Class. No.: P91.3 / .R67 2009

Dewey Class. No.: 302.2307/2

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