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Marketing frontiers : concepts and tools /

Lascu, Dana-Nicoleta.

Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 1592600891 (pbk.)

LCCN: 2003116045

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .L37 2004

Dewey Class. No.: 658.8

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