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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh - 11. ed. - Boston : McGraw-Hill/Irwin, cop. 2010 [dvs. 2009] - xxii, 778 s. : ill. + 1 CD-ROM

Tidigare uppl. av: Del I. Hawkins, David L. Mothersbaugh, Roger J. Best

ISBN: 9780071288415 (hft.) 9780070171008 (international student ed.)

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Subjects--Index Terms: Konsumentbeteende Fallstudier Consumer behavior Case studies

LC Class. No.: HF5415 / .H39 2010

Dewey Class. No.: 658.834

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