Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, Michael Levy. - 2nd ed. - Boston : McGraw-Hill Irwin, c2010. - xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm.

Includes bibliographical references (p. 625-656) and indexes.

9780073380957 (alk. paper)

2008053218


Marketing.

HF5415 / .G74 2010

658.8