Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johansson. J. K. - 5. ed. - Boston, Mass. : McGraw-Hill, 2009 - xix, 662 s. : ill.
Includes bibliographical references and indexes
9780071263627
Export marketing
Management
Internationell marknadsf�ring
International marketing
HF1416 / .J63 2009
658.8 / 48
658.8 339.56
Global marketing : foreign entry, local marketing & global management / Johansson. J. K. - 5. ed. - Boston, Mass. : McGraw-Hill, 2009 - xix, 662 s. : ill.
Includes bibliographical references and indexes
9780071263627
Export marketing
Management
Internationell marknadsf�ring
International marketing
HF1416 / .J63 2009
658.8 / 48
658.8 339.56