Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Solomon, Michael R. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2011 - xxv, 694 s. : f�rgill.

Includes bibliographical references and index.

136027164


Consumer behavior.
Konsumentforskning
Konsumentpsykologi
consumer behaviour
consumers
participation
social consciousness
motivation
decision making
cultural values
Consumer behavior

subcultures

HC440 / .S65 2006

658.8/342