Book marketing and promotion : handbook of good practice /

Zell, Hans M.

Book marketing and promotion : handbook of good practice / Hans M. Zell - Oxford : International Network for the availabiblity of Scientific Publications (INASP), 2000 - 366 s. ; 30 cm

0952298996 (pbk) ; �35.00 : CIP entry (Jul.)


Bokmarknaden
Publicering
Books--Marketing
Publishers and publishing--Marketing
Publishers and publishing
Book industries and trade
Books
Marketing
Publications
Bookselling

Z285.6 .Z45 2001

381.45002 381.45002