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Baran, Stanley J.,

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - Seventh edition. - xxi, 408 pages ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism. .

Includes bibliographical references (pages 371-396) and index.

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

ISBN: 9781285052076 (pbk.) 1285052072 (pbk.)

LCCN: 2013949097

Nat. Bib. No.: GBB3A5919 bnb

Nat. Bib. Agency Control No.: 016547531 Uk

Subjects--Topical Terms:
Mass media--Philosophy.

LC Class. No.: P90 / .B285 2015

Dewey Class. No.: 302.2301