Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Belmont, CA : Thomson/Wadsworth, c2003. - xii, 488 p. : ill. ; 25 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and indexes.

0534562744

2002102411


Mass media--Research.

P91.3 / .W47 2003

302.23/072