RESEARCH Frontiers on the International Marketing Strategies of Chinese Brands

Hu, Zuohao (ed.),

RESEARCH Frontiers on the International Marketing Strategies of Chinese Brands - New York: Routledge, 2021 - 431p.: Includes bibliographical references at the end of each chapters - China Perspectrives .

9780367516666 -hbk


Marketing---China
Product management---China

HF5415.C5.R47 2021 / 021354