Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN:
  • 0131201158
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 K45 1998
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Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library HD69.B7 .K45 1998 (Browse shelf(Opens below)) Available 013343-01

Includes bibliographical references and index.

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